Tuesday, November 22, 2005

In ______ We Trust


Ever wondered why Americans and Europeans seem to stare at the same problems and come up with tremendously different answers? Is there truth to the cliche that Americans and Britons are the same people divided by a common language?

According to Edelman Public Relations, the answer may be in your shopping cart.

A recent survey conducted by the public relations giant found that the five most trusted brands in the US are:

1. Johnson & Johnson
2. Coca-Cola
3. Microsoft
4. Ford Motor Company
5. McDonald's

In trusty, capitalistic America, all of these corporate titans were trusted by more than 50% of people.

In Europe, the five most trusted you ask?

1. Amnesty International
2. World Wildlife Fund
3. Greenpeace
4. Oxfam
5. Microsoft

Hmmm...see something interesting? And more telling, only the first three brands in Europe enjoyed greater than 50% trust. Those Europeans....

1 Comments:

Blogger Bryan Tanita said...

what's the difference between Coca-Cola and Amnesty International anyway? Don't they both hire murderers to kill union organizaers? Oh wait...that's just Coca-Cola.

7:09 PM  

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