In ______ We Trust
Ever wondered why Americans and Europeans seem to stare at the same problems and come up with tremendously different answers? Is there truth to the cliche that Americans and Britons are the same people divided by a common language?
According to Edelman Public Relations, the answer may be in your shopping cart.
A recent survey conducted by the public relations giant found that the five most trusted brands in the US are:
1. Johnson & Johnson
4. Ford Motor Company
In trusty, capitalistic America, all of these corporate titans were trusted by more than 50% of people.
In Europe, the five most trusted you ask?
1. Amnesty International
2. World Wildlife Fund
Hmmm...see something interesting? And more telling, only the first three brands in Europe enjoyed greater than 50% trust. Those Europeans....